At Tartaruga, we’re driven by a deep love for the outdoors and a desire to protect the beauty of the natural world. Our passion for exploring the planet—whether it's hiking mountain trails, paddling across rivers, or simply enjoying the open air—fuels everything we do. We believe in creating high-quality products that support your outdoor adventures while caring for the environment.
OUR MISSION
Adventure Sustainably
Our mission is simple: to encourage outdoor adventure while protecting the planet. We aim to inspire people to get outside, connect with nature, and live a healthy, active lifestyle. With every item we design, from our breathable t-shirts to our adventure-ready accessories, we strive to balance functionality and sustainability, minimizing our environmental impact while maximizing your experience in the wild.
NATURE'S JOURNEY
The Inspiration Behind Tartaruga
Tartaruga is inspired by the sea turtle, a symbol of resilience, longevity, and harmony with nature. Much like the turtle's steady journey across vast oceans, we believe in moving through life with purpose and respect for the world around us. This inspiration flows into everything we create—from durable, sustainable products to our commitment to environmental responsibility.
OUR STORY
A love for the planet
Tartaruga was founded by two women with a shared love for nature, adventure, and living a healthy life. We met on a hiking trail and instantly bonded over our passion for outdoor activities, from stand-up paddleboarding to hiking in remote places. United by a vision to create a brand that reflects our respect for the planet, we launched Tartaruga as a way to inspire others to live in harmony with nature and embrace an adventurous spirit.
Join the Tartaruga's Journey
At Tartaruga, we’re more than just a brand—we’re a community of outdoor enthusiasts who believe in living with purpose, respecting nature, and seeking out adventure. Whether you're hiking, paddling, or simply enjoying the outdoors, we’re here to equip you for the journey. Join us in celebrating nature, living mindfully, and exploring the world with a spirit of discovery and care.